I help healthtech, longevity and agetech companies commercialise and scale. I fix the three things that most commonly stall growth; unclear strategy, weak business models and underperforming sales
I've spent 25 years doing this across industries, and the last 12 years doing it specifically in healthcare.
The common problem is rarely product quality; it's mis-identification of the buyer and the value proposition.
I step inside a business for a defined period and rebuild the commercial model: who actually buys, what is really being sold, how pricing works, and how deals close. I provide you with a commercial reset.
I provide 3 services
Growth strategy: I help you define your growth strategy; where to focus to grow revenues and profits and how to execute it.
I understand healthtech commercial strategy from the inside, having taken Living With from pilot to 40+ NHS Trust contracts and building Squeezy into the UK's top paid medical app.
Business model transformation: I help you identify the optimum business model to inject growth into your business. Too often founder-led and scaling businesses become strategically stuck due to unclear business models, pricing confusion and stalled growth. I help you reinvent your business with a business model transformation plan.
At innovation consultancy Edengene I repositioned and restructured the business, converting a £0.5m loss into £1.2m profit in under two years. That is exactly the kind of transformation this service delivers.
Sales and customer development: I help you identify, win and extend your customers and partners. I help you build the sales frameworks, pricing structures and partnership models that create repeatable revenue, not one-off wins.
I know what NHS and private provider procurement actually looks like from the inside. I know what investors in this space want to see. And I know what founders get wrong when they try to grow without the right commercial foundation.